Monday, April 02, 2007

Pay 30% More For Apple And EMI To Trust You

Now before everyone comes down on me about how "great" a deal this actually is, I have one simple question about this new "deal" Apple and EMI have to offer. Would you really give your trust to a company that's planning to sell you its trust?

Aside from being of higher quality sounding music, you'll get to listen to your music on more of your devices (which you should be able to do anyway), and that's cool. But something seems pretty fishy about the way Apple and EMI is going about this whole thing, but maybe I'm just paranoid.

The best part about this new is that you won't get completely screwed over immediately.
From the EMI Press release:
"Complete albums from EMI Music artists purchased on the iTunes Store will automatically be sold at the higher sound quality and DRM-free, with no change in the price."
But...
"Consumers who have already purchased standard tracks or albums with DRM will be able to upgrade their digital music for $0.30/€0.30/£0.20 per track."
So you had better have bought that whole album, or you're getting the short end of the stick on this "deal" anyways. Over all, this new offering is definitely a step up in terms of the user's freedom to actually use what they pay for, and will most certainly shake things up on the DRM battlefront.

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